|
|
Community and Economic Development – Blog by UNC School of Government https://ced.sog.unc.edu Student Corner: Kinston, We’re on the Way: A Local Communications Initiative in Lenoir CountyBy CED Program Interns & StudentsPublished April 16, 2010Joy Jackson is a Masters Student of Public Administration and a graduate student assistant working with the Community-Campus Partnership The Community Campus Partnership has recently started to support a new communications/public relations initiative in Lenoir County. “Kinston We’re on the Way”, or “K-Wow”, is an initiative launched by the Committee of 100, a local economical development focused non-profit, in partnership with the Kinston Chamber of Commerce, and is intended to increase positive press about the area. K-Wow has begun to develop a comprehensive communications plan in response to concerns expressed by local leaders and residents that stories on the positive developments in the community consistently go unreported. Through this effort, the initiative hopes to increase awareness of local community and economic development projects and build an understanding that such developments are more than just one-off achievements but are part of a larger plan to increase the health and vitality of the community. The recent recruitment of Spirit Aerosystems and Sanderson Farms to the area are among the stories the initiative wants to leverage to increase positive coverage on the community. In order to reach as wide an audience as possible, K-Wow plans to employ a multi-pronged approach. The effort will include building relationships with press contacts in local corporations, drafting press releases and distributing them to a wide range of media outlets, an improved web presence and taking advantage of social media sites such as Facebook and Twitter. Ultimately, the committee hopes to help to build public awareness about the improving economic activity in the area in order to attract businesses to the community and build hometown pride among residents. For information about the Committee of 100 and the K-Wow initiative please visit http://www.kinstonchamber.com/wow_youcanhelp.htm |
Published April 16, 2010 By CED Program Interns & Students
Joy Jackson is a Masters Student of Public Administration and a graduate student assistant working with the Community-Campus Partnership
The Community Campus Partnership has recently started to support a new communications/public relations initiative in Lenoir County. “Kinston We’re on the Way”, or “K-Wow”, is an initiative launched by the Committee of 100, a local economical development focused non-profit, in partnership with the Kinston Chamber of Commerce, and is intended to increase positive press about the area.
K-Wow has begun to develop a comprehensive communications plan in response to concerns expressed by local leaders and residents that stories on the positive developments in the community consistently go unreported. Through this effort, the initiative hopes to increase awareness of local community and economic development projects and build an understanding that such developments are more than just one-off achievements but are part of a larger plan to increase the health and vitality of the community. The recent recruitment of Spirit Aerosystems and Sanderson Farms to the area are among the stories the initiative wants to leverage to increase positive coverage on the community.
In order to reach as wide an audience as possible, K-Wow plans to employ a multi-pronged approach. The effort will include building relationships with press contacts in local corporations, drafting press releases and distributing them to a wide range of media outlets, an improved web presence and taking advantage of social media sites such as Facebook and Twitter. Ultimately, the committee hopes to help to build public awareness about the improving economic activity in the area in order to attract businesses to the community and build hometown pride among residents.
For information about the Committee of 100 and the K-Wow initiative please visit http://www.kinstonchamber.com/wow_youcanhelp.htm
Author(s)
Tagged Under
This blog post is published and posted online by the School of Government to address issues of interest to government officials. This blog post is for educational and informational Copyright ©️ 2009 to present School of Government at the University of North Carolina. All rights reserved. use and may be used for those purposes without permission by providing acknowledgment of its source. Use of this blog post for commercial purposes is prohibited. To browse a complete catalog of School of Government publications, please visit the School’s website at www.sog.unc.edu or contact the Bookstore, School of Government, CB# 3330 Knapp-Sanders Building, UNC Chapel Hill, Chapel Hill, NC 27599-3330; e-mail sales@sog.unc.edu; telephone 919.966.4119; or fax 919.962.2707.