Melvin McDermott III is a graduate student in UNC’s Master of Public Administration program and a CCP intern working in Caswell County.
Yanceyville Town Staff recently renovated an old industrial building to house all the operations of the town. CCP Interns showed up at the new building in late May 2010 and were given office space to complete the all the work ahead of them for the summer. Not every intern was aware of the newness the facility. A discussion about the former Municipal Services Building occurred soon after and was accompanied with a tour. This is when town management mentioned the desire to find a suitable organization to lease the former Municipal Services Building. CCP interns jumped into action and as a result, the town attracted a potential occupant: An Expanding After-School Program.
“It’s not a bad building at all” said one town official. The ensuing tour revealed 4 entryways/exits, several offices, restroom facilities with impressive amenities, classroom/conference spaces, ample parking, handicap accessibility, a large reception area, fire alarms, storage, and several new energy efficient windows. Interns quickly came up with ideas of how to market the building’s assets for different situations.
Some of the first marketing tools created include a detailed diagram of the building along with the measurements, several dozen pictures, and a Geographic Information System (GIS) image to show the building’s location compared to other town assets. A PowerPoint slide show was created next. But in case PowerPoint was not suitable either in email form or deliverable in person, interns created a dual purpose brochure. The brochure could be handed out as a whole or unfolded to be used as a flyer on a bulletin board. In the end, the material helped to attract an organization that is successfully running an after-school program in a few other cities already.
On July 6, 2010, Yanceyville Town Council voted to authorize the negotiation of leasing agreement with the organization. Should everything go well, the town will be able to increase the community’s capacity to education its children in new exciting ways.