Job Creation Strategies: Some Old and Some New

About the Author

Jonathan Morgan

Jonathan Morgan is a School of Government faculty member.

Despite the tepid economic recovery, many communities and regions in the U.S. are having some degree of success with their job creation efforts.  Inquiring minds probably would like to know what magic formula these places are using.  What exactly are they doing and how?  What factors account for the job creation successes that these communities and regions are experiencing in the midst of persistently tough and uncertain economic conditions?  The answers may surprise you. 

A recent article published in American City & County highlights the job creation strategies of Fort Bend County, TX; Greater Charlotte, NC; St. Louis County, MO; the U.S. Virgin Islands; and Centennial, CO.  These communities and regions are employing strategies that represent a wide range of approaches to economic development, both traditional and new.  The strategies include aggressive and targeted marketing campaigns, expanding the number of active business recruitment projects, small business incubation, cultivating immigrant entrepreneurs, and creating public-private partnerships to improve infrastructure and provide certain local government services.

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