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Multiplex in Morganton: The Mimosa Theatre

October 26, 2017

At the corner of Union and Green in Morganton’s historic downtown sits the Marquee Cinemas Mimosa 7 multiplex movie theater. You would be hard-pressed to find a 7-screen first-run downtown movie theater in this day and age in a North Carolina town with a population of about 16,000. You would also be … Continued

The Challenges of Movie Theater Redevelopment

May 2, 2017

In the age of video-on-demand and digital projection, many movie theaters across the world have found themselves stuck in the past, struggling to adapt to the advancements in technology and consumer reference. With the costs associated with transitioning theaters into fully functioning digital cinem … Continued